Recruitment fraud and scam alert

Please be aware that Borouge has been receiving notices from candidates seeking clarification of job offers and recruitment propositions they receive. These job offers come from organisations or individuals who are falsely pretending to recruit on behalf of the Abu Dhabi Polymers Company (Borouge) or by people claiming to work for, or are affiliated, to Borouge. In return, they ask the recipients of the job offers to transfer a significant sum of money to pay for certain employment requirements such as visa, etc.

Please note that neither Borouge nor any of the legal organisations that recruit on our behalf ask for any money or payments from applicants at any point throughout the recruitment process. All the successful individuals who have been directly or indirectly provided with job offers from Borouge are always required to go through a formal recruitment process. All communications with this regard should originate from a verifiable Borouge email address (borouge.com) and not from an internet email addresses such as hotmail, yahoo or others.

What you need to do…

• Do not respond to unsolicited job offers from organisations or email addresses that you do not know or trust especially when you have not applied nor gone through any interview with Borouge yet

• Do not disclose your personal or financial details to anyone you do not know or trust or on a website you are not familiar with

• Be aware and look out for suspicious signs such as communications from non-Borouge email addresses, poor use of English and materials and requests for fees or money

As we extend our compassion to those who have been victimised or lost money in this way, Borouge cannot be held responsible for these scam actions.

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Job Details

BOR2635 - Application Marketing Manager, Energy (Wire & Cable - Technical role)

Company Borouge Pte Ltd (Singapore)
Function Marketing Center - Energy
Job Group Sales & Marketing
Location Singapore
Contract Type Full Time / Permanent
Closing Date 30-Nov-2019
About the Role

Reporting to Marketing Manager, Energy, you will be responsible to develop marketing plans, positioning and implement defined marketing strategies to maximise profits for a specific market, application or geographical area through innovation and new product development based on market needs and detailed understanding of customer’s perceived value of Borouge products and what the market competitors are offering. You will also manage a small number of joint-customer application development projects, provide technical support to converters and propose the development of individual application development projects to identify potential new business opportunities to expand Borouge’s offerings, with focus mainly on the direct converter.

Key Accountabilities

Develop marketing plans and implement marketing strategy for the targeted market regions and applications to maximise profits at application level:

  • Work closely with Marketing Managers to define marketing strategy and seek inputs from other functions
  • Support the set-up, roll-out and implementation of the marketing plans, track progress and follow up on corrective actions when necessary
  • Provide inputs on marketing centre plans for the subsection of the application area
  • Define, prioritize and select market opportunities through thorough understanding of the value chain, strengths and weakness of products and one’s competitive position
  • Develop action plans for specific customers and end users to implement marketing strategy 
  • Lead in customer and application project portfolio and oversee the implementation
  • Prioritize, select and develop new opportunities
  • Define the marketing mix
  • Define and implement marketing communication initiatives and contents 


Develop Products to Improve & Differentiate Them so as to Meet the Needs of the Market and Customer Better

  • Initiate the development of differentiated products or product improvements based upon defined customer and market needs and work closely with relevant departments to develop products. 
  • Co-ordinate and support product development and R&D during the different stages of a project to ensure aliment and fit between market and customer
  • Identify patent opportunities
  • Secure long term business value through patenting and joint customer project contracts
  • Manage assigned innovation projects in a project manager role


Implement Systems and Processes to Ensure Quality and Efficiency 

  • Run and maintain operational readiness of systems and processes to ensure products and services adhere to defined quality standard
  • Identify and propose improvements to systems and processes to achieve improved quality and efficiency


Support technical aspects of application development with relevant knowledge and analyses

  • Continuously build knowledge, keeping up-to-date on the technical or procedural aspects of the job.
  • Assist in identifying, proposing and pursuing options for optimization of products and achieving cost efficiencies through conducting advanced analyses and product studies.
  • Contribute to the identification of opportunities for continuous improvement of technical solutions, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.
  • Lead or participate in the definition and execution of Borouge new product or application development program involving in new materials and process qualification, new product plant trials, machinery manufacturer engagement and commercialization.
  • Understand product features and be able to turn that into value propositions and benefits to assist in value selling training of sales team.
  • Support Sales function by introducing existing products to customers/partners.
  • Deliver value-added, product benefits information to customers. 
  • Communicate effectively with customers/partners to identify needs and evaluate alternative technical solutions.Resolve customers' technical problems related to processing and/or application and support product trials at customers’ premise.

Internal Communications & Working Relationships

  • Participate as proactive member in meetings with other departments (like R&D and manufacturing) to ensure the right customer fit and appropriate product mix
  • Collaborate with cross-functional team members to gather inputs and suggestions on the overall marketing strategy for the application


External Communications & Working Relationships

  • Maintain frequent contact with key customers to understand current and future market and customer requirement
  • Develop liaisons with key players in the value chain
  • Develop liaisons with relevant industry organizations to gather information, improve image of Borouge and influence industry’s future direction
Experience & Qualifications
  • University degree in Chemical Engineering or equivalent science / engineering degree
  • MBA or post-graduate qualifications in Marketing will be advantageous
  • Minimum 7-10 years of working experience in technical service, product development and market development in the petrochemical industry or other direct downstream value chain partners including cable makers, testing institute, utilities, machine makers. 
  • Good knowledge of cable industry and applications including energy storage related
  • Strong analytical skills
  • Effective communication and strong presentation skills 
  • Experience in working in export markets would be an advantage
  • Thorough understanding of the structure and the factors that influence demand, profitability and innovation
  • Thorough strategic understanding of customers and other value chain members’ needs and the ability to match this with Borouge technical capabilities
  • Good knowledge of marketing sales management techniques
  • Excellent customer relationship skills
Internal Information
  • I understand the job scope and meet the requirement for this role
  • I have been in my current role for at least 2 years and did not receive any disciplinary warnings for the past 12 months
  • My performance for the past year was "Solid Performer" or above
Note: you will be required to attach the following: 1. Resume/CV
2. Passport-size photograph

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